United Airlines' Suite Dreams

If you screen down to my December 7 post, you'll notice that United Airlines didn't win any of the OAG's Best Airline awards. This fact reflects the opinion of many First- and Business-class travelers who consider this legacy airline more of a work horse than a thoroughbred.

However, UAL appears to be trying to step up to the plate and compete with the airlines that offer serious in-flight luxury. The site http://www.suitedreams.united.com/ is all about how they are installing lie-flat beds and making other upgrades to First and Business-class cabins in an effort to provide an "International Premium Travel Experience."

I also found a YouTube site with a timelapse video of the conversion process on a 747: http://www.youtube.com/uniteditstimetofly . The musical accompaniment adds to the viewing experience.

Last year. United teamed up with Westin Hotels & Resorts to create “Renewal Lounges” in their Red Carpet Clubs at JFK, LAX, and SFO. Here, First and Business Class passengers can experience blue-light phototherapy, relax on plush furniture, stretch out on a daybed, and unwind as LCD televisions play custom videos that feature footage of the natural world.

I say "more power to them." The option of another carrier committed to comfort is good news for Authentic Luxury Travelers.

A "phased roll-out" is in process. If you've experienced United's new upgrades, please share your experience by leaving a comment below.